Logic

Logic Web Media approached me with the challenge of rebranding their company. I addressed this in three key ways: First, I focused on the brand name itself, shortening it to a single, more memorable and distinctive word. The outdated notion that a logo must be a literal description is less relevant in today's crowded markets. A logo and brand should serve as a simple, recognizable identifier, which is easier to achieve with fewer words. Second, I created a completely custom illustration to serve as the company's new symbol or mascot. Third, I incorporated bolder, more impactful colors into the overall brand identity. By addressing the name, visual identity, and color palette, I was able to breathe new life into the Logic Web Media brand in a clear and cohesive way. The imagery for the apparel product mock-ups represented here, to present the brand and show examples of the hoodies, were composed and created with the use of A.I.