CNV - Pitch Deck

A new deck creation. Creating a cohesive brand look, designing a logo, and producing effective marketing collateral for a health vending manufacturer required a strategic blend of visual storytelling and technical refinement. The process began with establishing the brand's visual identity, focusing on clean, sporty, health-oriented colors and aesthetics that reflected trust, innovation, and wellness. A custom logo was designed with a sporty feel to convey the brand’s focus on healthy living. To visually support the brand narrative across marketing materials, I leveraged AI-generated imagery to create realistic, aspirational scenes of vending machines in use — placed in gyms, offices, and health-centric environments. To enhance visual clarity and consistency, a suite of custom illustrated icons were designed to be scalable and adaptable for both print and digital applications. Additionally, the deck required incorporating affiliate logos, all of which were provided pixelated and low-resolution. Using illustrating software, I recreated each of these logos at a higher quality, ensuring brand fidelity while improving clarity for print and high-resolution digital displays. The final deck presented a polished, modern brand identity, effectively combined AI-enhanced visuals, high-quality logo integrations, and thoughtfully crafted design elements to position the company as a credible, forward-thinking player in the health vending space.